Developed in partnership with Plathanus
Luiz Althoff Lançamentos is a well-known real estate developer in the state of Santa Catarina, Brazil, with more than 30 years in the market and hundreds of properties delivered.
The company needed to modernize how it managed new developments and its relationship with brokers and clients. The process was decentralized, with information scattered across spreadsheets and disconnected systems, causing rework, lost opportunities, and poor data visibility.
The real estate company had no centralized place to manage its developments, nor a structured way to connect brokers and clients. The process was disorganized, relied on improvised workarounds, and offered no dedicated experience for the end client at the most critical moment: the buying decision.
I mapped every active repository and aligned expectations with leadership, outlining strategic proposals and possible operational impacts to define a clear product goal.
I conducted interviews with real estate brokers and with people who had gone through the experience of searching for a new development. Having both perspectives was essential to establish a real before-and-after benchmark for the product.
I analyzed the market to identify patterns and opportunities. Similar products exist, but the client wanted something exclusive, not a whitelabel solution. That opened room for bolder design decisions.
Together with my manager and stakeholders, I aligned scope, priorities, and expectations, making sure design decisions stayed connected to business goals.
I built the structure from scratch to solve three systems in one: development management, broker management, and the end client's experience with their favorite properties.
I created high-fidelity Figma prototypes for all three user profiles' journeys. The product improved with every presentation. The standout feature was sun orientation: the end client views the property's floor plan, sees where the sun comes from, and uses a slider to change the season, understanding exactly how sunlight will behave in their future home.
reduction in the time brokers spend presenting properties.
of brokers reported an improved sales process.
increase in clients served per day.
better accuracy in end clients' property choices.
We built an overview of the operation, bringing key development and service indicators together in a single environment. This lets the team quickly grasp the current picture and track the operation's performance.
Launch started recording the history of each unit, allowing price changes and status updates — such as availability, reservation, and sale — to be tracked. Each unit now has its own traceable history.
Complete project documentation in Figma: discovery stage, market research, information architecture, wireflow, style guide with a full design system, every component and its behavior, and high-fidelity prototyping ready for development.
Whether you want to launch a business with a strong presence or take your company to the next level, I can help. For a one-off project or an ongoing partnership, click below and let's talk — I'm confident I can add real value to your team!
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